Lance Stroll x Tim Hortons
ROLE:
Creative Director / Photographer
Client: Tim Hortons
Agencies: DDMG Communications, Craft Public Relations
TEAM:
The goal of this campaign was to amplify Tim Hortons’ Canadian identity while introducing their innovative flatbread pizza to a broader audience. By collaborating with Lance Stroll, a Canadian Formula 1 driver, the campaign sought to increase visibility during one of the most-watched sporting events, leveraging national pride, media buzz, and product innovation to capture attention.
OBJECTIVE:
RESULTS:
• Rapid Turnaround: Delivered professionally edited photos within 24 hours, ensuring timely use for media coverage and digital platforms.
• Strategic Deliverables: Captured dynamic images featuring Lance Stroll interacting with fans, media, and the new flatbread pizza, blending the energy of Formula 1 with Tim Hortons’ approachable brand identity.
• Media Impact: The campaign visuals were featured across Tim Hortons’ social media channels and included in press releases, amplifying visibility during one of the most prominent sporting events in Canada.
• Exceptional Engagement: The Instagram post featuring the campaign achieved over 15,000 likes, significantly outperforming Tim Hortons’ average post engagement of 1,600 likes—a 12.5x increase—demonstrating the success of this activation.
