Michael Kors x ELLE Québec

The goal was to:

1. Capture the Event’s Atmosphere: Highlight the event’s energy, sophistication, and guest interactions to align with the Michael Kors brand identity.

2. Drive Brand Awareness: Create visually compelling content for both Michael Kors and Elle Québec’s digital channels to showcase the event’s success.

3. Deliver High-Quality Assets: Provide a curated selection of professional photos that could be used for post-event PR, social media, and editorial purposes.

OBJECTIVE:

RESULTS:

• Delivered 60+ high-resolution images capturing the event’s key moments, including guest arrivals, ambiance, and detailed shots of the boutique’s design.

• Increased social media engagement for both brands, with photos shared across their official channels, including Instagram and Elle Québec’s platform.

• Praised for timely delivery of the content within 24 hours, ensuring immediate post-event coverage.

• Contributed to building excitement around Michael Kors’ Royalmount location, helping position the boutique as a go-to destination for luxury fashion in Montreal.