Creative Director | Brand Strategist | Photographer & Videographer

Helping brands tell their most authentic stories with premium visuals, thoughtful strategy, and emotional storytelling.

About Me

The Story Behind My Storytelling

I believe the best brands feel human, and every brand deserves to be seen that way. My journey began at the intersection of creativity, strategy, and curiosity — and it’s this blend that drives every project I take on.

I’ve lived in six countries and spent years working with global brands like Google, Tag Heuer, Michael Kors, and Amazon. I’ve learned that no matter where you are in the world, great storytelling speaks to shared human truths. That’s the approach I take with every client I work with — crafting stories that are relatable, memorable, and emotionally resonant.

I started my career in digital strategy, working at IBM’s Digital Studio and a marketing agency leading rebranding projects for international brands like Diva Cup. Those experiences taught me the power of thoughtful storytelling, precision, and how to drive creative projects with purpose. Now, as a creative director, brand strategist, and content producer, I partner with brands to tell their story with clarity, emotion, and strategy.

My Core Values

• Creativity: I approach every project with fresh eyes and a creative mind, finding unexpected solutions.

• Curiosity: I ask thoughtful questions that uncover deeper brand stories.

• Discipline: I honor every deadline and ensure every project is completed to the highest standard.

• Authenticity: I believe the best work feels human. I strive to create content that feels real, not forced.

• Pleasure: Work should feel joyful. I create processes that are smooth, positive, and enjoyable for my clients.

My Services

  • Creativity accounts for 47% of marketing effectiveness. I can oversee the creative process from ideation to execution, ensuring every piece of content, campaign, or branding element aligns with your vision and objectives. Whether it’s designing eye-catching visuals, crafting compelling narratives, or developing cohesive brand experiences, my creative direction services ensure your brand makes a memorable impact.

  • Aesthetic and emotion-driven visuals that serve the purpose to build your brand. The emphasis is on quality vs quantity. Whether it’s dynamic promotional videos, engaging social media content, or professional product photography, myself and my team of creative professionals will bring your vision to life. We handle every aspect of production, from concept to final cut, ensuring your visual content not only stands out but also drives engagement and conversions.

  • Your brand is more than just a logo or a tagline—it's the core of your business identity. Our brand strategy services are designed to define, refine, and amplify your brand. I delve deep into your brand's story, values, and market positioning to develop a strategic plan that differentiates you from competitors. From brand messaging and positioning to identity development and market research, I build a robust brand foundation that resonates with your target audience and fosters brand loyalty.

  • I help you execute your vision with a clear marketing plan, giving you more time to focus on your business. I seamlessly integrate with your team, leveraging my experience in business, marketing, and content production to craft and execute strategies that align perfectly with your business goals. From market analysis to campaign execution, I ensure your marketing efforts are innovative and effective, maximizing ROI and driving sustained growth.

Recommendations

  • Angela Ortado, Director of Marketing

    Nico is the kind of agency partner in-house marketers dream of. I had the pleasure of working with him on brand strategy for a medtech product campaign. He was able to cut through layers of complexity in our sales cycle, customer profiles, and technology to identify key themes and messages that resonated with our audience. Never a yes man, Nico is able to facilitate productive discussions with a consistently positive energy, bringing out the best ideas from a group. If you're looking for solid marketing strategy, I would recommend reaching out to him!

  • Mathieu van Gent (MBA), Founder of Truxweb

    I worked closely with Nicolas on several project for our branding/marketing strategy, I am pleased to highly recommend him for his exceptional work and valuable contributions. During our time together, Nicolas consistently demonstrated a strong work ethic, exceptional skills, and a commitment to achieving results. His expertise in brand strategy, marketing and commercialisation was instrumental to reaching out 2022 goals, and his attention to detail and ability to think critically and creatively made a significant impact on the outcome. Moreover I observed that Nicolas demonstrated exceptional leadership skills in managing the project, and was always willing to go above and beyond his role to ensure that the project succeeded. Nic will excel in any future endeavours and would be a valuable asset to any team.

  • Faye Caldwell, Director of Marketing at IBM

    Recently, I was lucky to have the chance to work with Nicolas on a marketing video we needed to create, as well as photographer at a marketing event we were sponsoring (C2). From a video perspective, he was quickly able to understand our marketing objectives and ultimately build a creative that was fresh and unique. As photographer, he successfully captured the emotions and the key moments. It was an absolute pleasure working with him!

  • Valérie Dinh, Directrice régionale, Québec

    Ovarian Cancer Canada strongly recommends working with Nicolas. He delivered beautiful photo and video content that perfectly captured our brand. He was professional and truly a pleasure to work with.