Marketing Activations
An experiential marketing activation is a strategy that creates memorable and meaningful interactions between a brand and its customers through immersive, hands-on experiences. It focuses on engaging consumers emotionally, fostering a deeper connection and loyalty. These activations often involve interactive installations, live events, or virtual reality experiences encouraging active participation and social sharing. The goal is to create lasting impressions that boost brand awareness and encourage word-of-mouth promotion. By aligning the experience with the brand's values and storytelling, experiential marketing activation turns consumers into brand advocates.
My goal is to create stunning images and videos that can be used for future marketing efforts, social media sharing, and creating a lasting visual record of the event. This not only enhances the overall impact of the activation but also provides valuable assets for promoting your brand long after the event has concluded.
![Amazon Holiday / Influencer Program](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1731963657854-Z15AYILLOB2HV8NN1M4V/NICOLAS+ABOU-+110524+Amazon+Affiliates+MTL-+3.jpg)
Amazon Holiday / Influencer Program
![NHL Montreal Canadiens](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713303600186-MB7HRC83JGS2729P5MZL/120422%2BOG1%2BMontreal%2BCanadiens%2B-%2B3C9A2123%2Bcopy.jpg)
NHL Montreal Canadiens
![Hendrick's Gin Flora Adora](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713284732225-ESFC98IPWQQMKPDUZUVX/NICOLAS%2BABOU-%2B071723%2BHendrick%27s%2BGin%2B-%2BFlora%2BAdora%2B-%2BMarcus%2BMontreal-%2B3C9A4641.jpg)
Hendrick's Gin Flora Adora
![La Roche-Posay](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1732309187842-Q006QM1H4AGWNIQHZGZA/La+Roche+Posay.jpg)
La Roche-Posay
![Wealthsimple Premium - Crew Café](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1720375127152-YBBKF47Z9R02XVPZAW12/3C9A7667.jpg)
Wealthsimple Premium - Crew Café
![Squarespace x Mural Festival Montréal](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1727740647121-M7Y1PNG1C0FW271TKJWY/061424+Squarespace-+Nicolas+Abou+Photographe+-+3C9A0017.jpg)
Squarespace x Mural Festival Montréal
![Tim Hortons x Baileys](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713283896155-UU00F394PTK8RPEU6IIH/NICOLAS%2BABOU-%2B112823%2BTim%2BHortons%2BHoliday%2BMarket%2BDDMG-%2B3C9A2548.jpg)
Tim Hortons x Baileys
![FIS Alpine Ski World Cup](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713219274349-M30JPS9GFMZRVUT3W5VC/NICOLAS+ABOU-+113023+XMC+Mackenzie+Investments-+3C9A3214.jpg)
FIS Alpine Ski World Cup
![Go RVing Canada x Jackalope Festival](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713285752516-XMCJCU4V8DZ201WZJ4V8/NICOLAS%2BABOU-%2BPhotos-%2B3C9A7317-2.jpg)
Go RVing Canada x Jackalope Festival
![UGG 20th Anniversary Adirondack Experience](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713287091043-O9TQ5QEE2A3YGJNJKWJX/20221124-3C9A1618.jpg)
UGG 20th Anniversary Adirondack Experience
![Salesforce - Formula One](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713313445485-CXF9Z0AGA6AHT01BC2DW/NICOLAS+ABOU-+061723+F1+Salesforce-+3C9A0421.jpg)
Salesforce - Formula One
![Oris Watches x Williams F1](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713301230693-6RKI68NARGHGJWV8HWM0/NA1_5833.jpg)
Oris Watches x Williams F1
![UGG x Browns Shoes](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713300556129-SH8V4FVQXZQK9DGR8KLX/20191102-%2BUGG%2B-%2BDSC08132%2B-%2BLifebynicolas.jpg)
UGG x Browns Shoes
![IBM Canada x C2 Montréal](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713300919915-UVJ4X0OEVLNNDEOO6KTU/DSC04580.jpg)
IBM Canada x C2 Montréal
![Mcdonald's Canada](https://images.squarespace-cdn.com/content/v1/5d9cf06cb6130c65992fbdac/1713287489037-8HRAXZZN8TI10768E1J8/Mcd.jpg)