Brand activation for the UGG 20th Anniversary of the Adirondack Celebration two-part experience with influencers in the Old Port of Montreal. The first part of the experience was outdoors at -10˚C / 14˚F with an ice bar and custom-made drinks. The objective was highlight the unique outdoor experience and temperature. The indoor experience was ornamented with a beautiful floral centerpieces on the table and suspended above. The guests were encouraged to share their experience and walked out with custom made UGGs.