Brand activation for Hendrick’s Flora Adora Limited Edition Gin at the Four Season’s Hotel in Montreal. The activation theme was based on curiosity of the senses in a up-scale floral environment to highlight the floral composition of the new gin. An entomologist with live insects was there to capture the attention of the guests alongside live electronic violin music. An emphasis was made on capturing the refinement and details of the product and activation with an on-brand color palette.
Video partner: Leslie Woods